Royal Enfield, the iconic motorcycle manufacturer known for its retro-styled machines, has reported impressive sales figures for March 2025, showcasing the brand’s continued momentum in the Indian motorcycle market. With a substantial year-on-year growth of 33.32%, the company sold a total of 88,050 units in the domestic market, compared to 66,044 units during the same period last year.
Classic 350 Maintains Market Dominance
The Classic 350, Royal Enfield’s flagship model and the backbone of its product lineup, continues to lead the sales charts with 33,115 units sold in March 2025. This represents a robust 29.82% growth compared to March 2024, when the company sold 25,508 units of the model. The continued success of the Classic 350 highlights the enduring appeal of this motorcycle, which has become synonymous with the Royal Enfield brand identity.
“The Classic 350 remains our strongest performer, consistently connecting with both traditional Royal Enfield enthusiasts and new riders entering the mid-size motorcycle segment,” said a company spokesperson. “Its timeless design coupled with modern engineering continues to resonate with the Indian market.”
Bullet 350 Witnesses Remarkable Growth
Perhaps the most impressive performance came from the new-generation Bullet 350, which nearly doubled its sales figures compared to last year. With 21,987 units sold in March 2025, the model registered a phenomenal 95.23% year-on-year growth. This significant surge can be attributed to the comprehensive update the Bullet received last year, which brought it onto the same J-platform that underpins the Classic and Meteor models.
Industry analysts note that the Bullet’s pricing strategy and heritage appeal have helped it capture a significant market share in the 350cc segment, attracting both loyal Royal Enfield customers and new buyers looking for an entry point into the brand.
Sales Performance Across the Portfolio
The Hunter 350, positioned as Royal Enfield’s most accessible and urban-friendly model, maintained its strong market presence with 16,958 units sold in March 2025, representing an 8% year-on-year growth. The recently launched updated version of the Hunter is expected to sustain this sales momentum through the coming months.
Meanwhile, the premium 650cc range showed remarkable growth, with the Interceptor 650 and Continental GT 650 together accounting for 3,328 units, marking a significant 53.01% increase compared to March 2024. This growth underscores the expanding market for premium mid-capacity motorcycles in India.
Detailed Sales Breakdown
The following table provides a comprehensive breakdown of Royal Enfield’s model-wise sales performance for March 2025, compared with the same month last year:
| Model | March 2025 Sales | March 2024 Sales | YoY Growth (%) |
|---|---|---|---|
| Classic 350 | 33,115 | 25,508 | 29.82% |
| Bullet 350 | 21,987 | 11,262 | 95.23% |
| Hunter 350 | 16,958 | 15,701 | 8.00% |
| Meteor 350 | 8,912 | 8,963 | -0.57% |
| 650 Twins | 3,328 | 2,175 | 53.01% |
| Himalayan | 1,628 | 2,217 | -26.53% |
| Super Meteor 650 | 1,067 | 218 | 389.45% |
| Guerrilla 450 | 831 | – | New Model |
| Shotgun 650 | 224 | – | New Model |
| Total | 88,050 | 66,044 | 33.32% |
New Models Making Their Mark
The data reveals interesting insights about Royal Enfield’s newest models. The Super Meteor 650, which completed its first full year in the market, has shown extraordinary growth with a 389.45% increase in sales compared to March last year. This cruiser model has clearly found its audience within the premium motorcycle segment.
The newest additions to Royal Enfield’s lineup – the Guerrilla 450 and the Shotgun 650 – contributed 831 and 224 units respectively to the March 2025 sales figures. Being in their initial months of sales, these numbers provide a baseline for future performance tracking.
“Our new platform strategy is clearly paying dividends,” noted a senior executive at Royal Enfield. “The 450cc and 650cc segments are seeing strong acceptance, which validates our product development direction and multi-platform approach.”
Month-on-Month Performance Analysis
Looking at the short-term trend, Royal Enfield posted a healthy 8.97% growth in March 2025 compared to February 2025, when the company sold 80,799 units. This month-on-month increase indicates sustained momentum as the company entered the final month of the fiscal year.
The table below details the month-on-month comparison between March and February 2025:
| Model | March 2025 Sales | February 2025 Sales | MoM Growth (%) |
|---|---|---|---|
| Classic 350 | 33,115 | 30,641 | 8.07% |
| Bullet 350 | 21,987 | 19,244 | 14.25% |
| Hunter 350 | 16,958 | 16,600 | 2.16% |
| Meteor 350 | 8,912 | 7,207 | 23.66% |
| 650 Twins | 3,328 | 2,882 | 15.48% |
| Himalayan | 1,628 | 2,158 | -24.56% |
| Super Meteor 650 | 1,067 | 1,183 | -9.81% |
| Guerrilla 450 | 831 | 621 | 33.82% |
| Shotgun 650 | 224 | 264 | -15.15% |
| Total | 88,050 | 80,799 | 8.97% |
Segment-wise Performance
Breaking down the sales by displacement categories provides further insights into Royal Enfield’s market performance:
| Segment | March 2025 Sales | Percentage of Total Sales |
|---|---|---|
| 350cc Models | 80,972 | 91.96% |
| 450cc Models | 831 | 0.94% |
| 650cc Models | 6,247 | 7.10% |
| Total | 88,050 | 100% |
The 350cc segment clearly dominates Royal Enfield’s sales portfolio, accounting for nearly 92% of total sales. However, the growth in the premium 650cc segment is noteworthy, as it now represents over 7% of the company’s domestic sales.
Adventure Segment Faces Challenges
Interestingly, the Himalayan, Royal Enfield’s purpose-built adventure motorcycle, witnessed a decline of 26.53% year-on-year and 24.56% month-on-month. This decrease might be attributed to market anticipation of potential updates to the model or increased competition in the adventure motorcycle segment.
Industry observers have noted that with several new entrants in the adventure touring segment from both domestic and international manufacturers, Royal Enfield might need to consider refreshing its adventure lineup to maintain competitiveness.
Future Outlook
Royal Enfield’s strong performance in March 2025 positions the company well for the new financial year. With a diverse product portfolio spanning from 350cc to 650cc, and new models like the Guerrilla 450 and Shotgun 650 expected to gain further traction, the outlook remains positive.
Market analysts predict that Royal Enfield will continue to focus on strengthening its premium offerings while maintaining its stronghold in the 350cc segment, which remains its bread and butter. The company’s reported plans to enter new international markets and introduce electric motorcycles in the coming years are expected to further diversify its business model.
“Royal Enfield has successfully transitioned from being perceived as a heritage brand to a contemporary manufacturer with global aspirations,” commented motorcycle industry analyst Rajesh Menon. “Their balanced approach of preserving legacy models while introducing modern platforms has created a unique position for them in the market.”
As the motorcycle industry continues to evolve with changing consumer preferences and technological advancements, Royal Enfield’s strong March 2025 performance demonstrates the brand’s resilience and adaptability in navigating market dynamics while staying true to its core identity.
FAQs
Which Royal Enfield model sold the most units in March 2025? The Classic 350 led sales with 33,115 units, maintaining its position as Royal Enfield’s bestseller.
What was Royal Enfield’s total domestic sales growth in March 2025 compared to last year? Royal Enfield registered a strong 33.32% year-on-year growth, selling 88,050 units versus 66,044 units last March.
Which Royal Enfield model showed the highest percentage growth compared to last year? The Super Meteor 650 showed the highest growth at 389.45%, though from a relatively small base of 218 units last year.
What percentage of Royal Enfield’s sales came from its 350cc models? The 350cc segment dominated with 91.96% of total sales, accounting for 80,972 units in March 2025.
Suneel Yadav is a passionate writer known for captivating stories that blend imagination and reality. Inspired by travel, history, and everyday moments, Pari crafts narratives that resonate deeply with readers.